Louise Boulton-Lear

As Senior Vice President, Louise leads the firm's marketing strategy, positioning, and operations nationwide. With a strategic vision honed over 25 years of interdisciplinary B2B and B2C marketing experience, she supports the full real estate development lifecycle, shaping AREP's brand equity, impact, and value to directly improve the bottom line.

Louise came aboard in 2019 as a core member of the executive leadership team to establish and lead AREP’s Integrated Marketing Communications (IMC) and build creative capital. Louise's efforts have been instrumental in creating and launching AREP's PowerHouse Data Centers and CityHouse Residential brands and their strategic market expansion. She is recognized as an IMC domain subject matter expert who pairs data-driven insight with a creative approach that is equal parts discipline, acumen, and unapologetic curiosity.

‍